Exhibits and displays bring complex content to life

Real-life exhibits in digital space bring together the best of both worlds. A special app for the iPad pro shows how it works. Using augmented reality (AR), the application provides in-depth insights into the workings of a real-life turbocharger on display. When the user points the camera of the iPad pro at the turbo, the app recognizes its external shape and then completes the image with a digital rendering of the corresponding engine. The iPad screen shows an impressive extension of reality. The 3D model of the engine starts to move, and is so realistic in its appearance that the user believes they are watching a real engine running. They can walk around the exhibit with the iPad to view it from all angles – and even dive into the inner workings of the running engine. It’s an amazing user experience that clearly and immediately illustrates the complex function of the turbocharger in combination with the equally complex engine.

Sculptural objects also help represent hidden technologies in a way that’s easy to comprehend. For instance, radar and ultrasound are invisible to the human eye, yet essential for the safety of modern vehicles. Our exhibit delivers a very three-dimensional view of how far the different vehicle sensors “see” and “feel” around them on all sides in order to avoid accidents and guarantee trouble-free driving. Our exhibit answers at a glance many questions on the individual technologies, and is a true eyecatcher in its own right.

Depending on the available space, we can, of course, scale exhibits to suit – from 1:80 to 1:1.

An oversized type case was the eyecatcher for the presentation of a new city car at the Zeche Zollverein former coal-mining complex in Essen. It was an exhibit that spoke for itself and was compelling for its classic exposition. The task was to create an attention-grabbing setting for the vehicle’s many new product features. The idea was that each oversized object in the type case symbolized a product feature – for instance, a hard hat represented crash safety. In the accompanying exhibition, visitors then found the actual items associated with each symbol in the type case. The safety cell and other bodyshell parts hung on from the ceiling – in reference to the Zeche’s changing rooms, where miners stowed their clothes in baskets and hoisted them up to the ceiling. The overall result was a modern experiential world in which the elements from decades of mining history at the Zollverein World Heritage Site set highly distinctive accents.